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Muslim Preaching in the Middle East and BeyondHistorical and Contemporary Case Studies$
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Simon Stjernholm and Elisabeth Özdalga

Print publication date: 2020

Print ISBN-13: 9781474467476

Published to Edinburgh Scholarship Online: May 2021

DOI: 10.3366/edinburgh/9781474467476.001.0001

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Brief Reminders: Muslim Preachers, Mediation and Time

Brief Reminders: Muslim Preachers, Mediation and Time

(p.132) 7 Brief Reminders: Muslim Preachers, Mediation and Time
Muslim Preaching in the Middle East and Beyond

Simon Stjernholm

Edinburgh University Press

This chapter explores a willingness on behalf of certain Muslim preachers to move beyond traditional preaching styles and create material that fits well within current social media practices. Focusing on the media productions of two Muslim preachers in Sweden, the chapter analyses how they experiment with oratory genres and modes. Using self-imposed brevity and multimodal communication in a type of media production defined here as a ‘reminder’, these preachers try to exhort their audiences to consider matters felt to be of pressing religious nature. The examples illustrate attempts to expand the reach of Islamic religious discourses beyond mosque environments and into the everyday life of an audience, with the potential of achieving a different kind of rhetorical work than a regular lecture or sermon.

Keywords:   brevity, genre, mediation, multimodality, Muslim preachers, reminder, social media, Sweden

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