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Big Data and Democracy$
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Kevin Macnish and Jai Galliott

Print publication date: 2020

Print ISBN-13: 9781474463522

Published to Edinburgh Scholarship Online: September 2021

DOI: 10.3366/edinburgh/9781474463522.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 18 May 2022

Dark Advertising and the Democratic Process

Dark Advertising and the Democratic Process

(p.73) Five Dark Advertising and the Democratic Process
Big Data and Democracy

Joe Saunders

Edinburgh University Press

Saunders’ chapter focuses on political advertising. What, he asks, is it about the microtargeting of political advertising on social media in the Brexit campaign and Donald Trump elections (as spearheaded by Cambridge Analytica) that is so wrong? His response is that, like dog whistle politics, sending different advertising to different targets can obscure the open public discussion of policy that is critical to the democratic process. As such, dark advertising stands as a real threat to democracy.

Keywords:   Advertising, Brexit, Cambridge Analytica, Election, Microtargeting, Politics, Social Media

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