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Big Data and Democracy$
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Kevin Macnish and Jai Galliott

Print publication date: 2020

Print ISBN-13: 9781474463522

Published to Edinburgh Scholarship Online: September 2021

DOI: 10.3366/edinburgh/9781474463522.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 24 January 2022

An Introduction to Big Data and Democracy

An Introduction to Big Data and Democracy

(p.1) An Introduction to Big Data and Democracy
Big Data and Democracy

Kevin Macnish

Jai Galliott

Edinburgh University Press

This chapter introduces the book through highlighting recent cases of ethical and democratic concern arising through the use of data analytics (so-called “big data”). The aftermath of the election of Donald Trump and the Brexit referendum were dogged by claims that the elections had been manipulated through microtargeting by companies such as Cambridge Analytica in favour of the winning parties. The Introduction concludes with an overview of each following chapter in the book.

Keywords:   Brexit, Cambridge Analytica, Data Analytics, Donald Trump, Microtargeting

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