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Fashion on the Red Carpet – A History of the Oscars®, Fashion and Globalisation - Edinburgh Scholarship Online
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Fashion on the Red Carpet: A History of the Oscars®, Fashion and Globalisation

Elizabeth Castaldo Lundén


The Academy Awards’ red-carpet is the most prominent fashion show in media culture. This book investigates the historical liaison between Hollywood and fashion institutions to describe how public relations campaigns and the media articulated fashion discourses around the Oscars throughout history. It argues that the fashion industry’s business model of celebrity endorsement and renowned designers as branded labels is based on the triangulation done by Hollywood studios, department stores, and American garment manufacturers during the interwar era. Departing from archival sources, and tracing d ... More

Keywords: Academy Awards, Celebrity culture, Endorsement, Fashion, Globalisation, history, Oscars, Red-carpet, Red carpet, Stardom

Bibliographic Information

Print publication date: 2021 Print ISBN-13: 9781474461801
Published to Edinburgh Scholarship Online: January 2022 DOI:10.3366/edinburgh/9781474461801.001.0001


Affiliations are at time of print publication.

Elizabeth Castaldo Lundén, author
Stockholm University