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The Modern Short Story and Magazine Culture, 1880-1950$
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Elke D'hoker and Chris Mourant

Print publication date: 2020

Print ISBN-13: 9781474461085

Published to Edinburgh Scholarship Online: September 2021

DOI: 10.3366/edinburgh/9781474461085.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 24 May 2022

Virginia Woolf and the Magazines

Virginia Woolf and the Magazines

(p.208) Chapter 10 Virginia Woolf and the Magazines
The Modern Short Story and Magazine Culture, 1880-1950

Dean Baldwin

Edinburgh University Press

This chapter examines three stories Virginia Woolf published in 1938–39 in Harper’s Bazaar, simultaneously in the American and British versions. Focusing on the target readership of Harper’s Bazaar and the placement of Woolf’s stories in each magazine issue, printed in juxtaposition with particular articles, illustrations, advertisements and a pervading commercial ethos, the chapter argues that these stories stand in ironic contrast to the implied values of the magazine and its readership. Positioning these stories in the original print contexts thus allows one to trace ironic tensions that do not exist when the stories are read in later, book-form editions of Woolf’s work. In the American context in particular, Woolf’s stories, like Harper’s Bazaar itself, are shown to insulate readers from the suffering of the Great Depression and the impending violence of another world war.

Keywords:   Harper’s Bazaar, Virginia Woolf, Short story, readership, illustrations, advertising

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