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Consuming Images – Film Art and the American Television Commercial - Edinburgh Scholarship Online
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Consuming Images: Film Art and the American Television Commercial

Gary D. Rhodes and Robert Singer


The American television commercial exhibits an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American TelevisionCommercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship. Analysing key commercials over the dec ... More

Keywords: Television Commercial, Film Art, Film Aesthetics, Film Theory, Film History

Bibliographic Information

Print publication date: 2020 Print ISBN-13: 9781474460682
Published to Edinburgh Scholarship Online: September 2020 DOI:10.3366/edinburgh/9781474460682.001.0001


Affiliations are at time of print publication.

Gary D. Rhodes, author
University of Central Florida

Robert Singer, author

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