Consuming Images: Film Art and the American Television Commercial
Gary D. Rhodes and Robert Singer
Abstract
The American television commercial exhibits an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American TelevisionCommercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship. Analysing key commercials over the dec ... More
Keywords: Television Commercial, Film Art, Film Aesthetics, Film Theory, Film History
Bibliographic Information
| Print publication date: 2020 | Print ISBN-13: 9781474460682 |
| Published to Edinburgh Scholarship Online: September 2020 | DOI:10.3366/edinburgh/9781474460682.001.0001 |
