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Consuming ImagesFilm Art and the American Television Commercial$
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Gary D. Rhodes and Robert Singer

Print publication date: 2020

Print ISBN-13: 9781474460682

Published to Edinburgh Scholarship Online: September 2020

DOI: 10.3366/edinburgh/9781474460682.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 05 August 2021

Conclusion

Conclusion

Chapter:
(p.178) Conclusion
Source:
Consuming Images
Author(s):

Gary D. Rhodes

Robert Singer

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9781474460682.003.0008

In this book, we have sought to reimagine the historical and aesthetic parameters of the television commercial, to be placed now within the broader context of Film Studies. The intertextual framework we suggest indicates an ongoing, dynamic interrelationship among narrative media, and whether thirty or sixty seconds in length, multiple examples of the historical and contemporary advertising commercial demonstrate that each is, in fact, a short-film narrative, informed by ideologies and technologies of the past and present cultural time. In ...

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