In this book, we have sought to reimagine the historical and aesthetic parameters of the television commercial, to be placed now within the broader context of Film Studies. The intertextual framework we suggest indicates an ongoing, dynamic interrelationship among narrative media, and whether thirty or sixty seconds in length, multiple examples of the historical and contemporary advertising commercial demonstrate that each is, in fact, a short-film narrative, informed by ideologies and technologies of the past and present cultural time. In ...
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