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Consuming ImagesFilm Art and the American Television Commercial$
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Gary D. Rhodes and Robert Singer

Print publication date: 2020

Print ISBN-13: 9781474460682

Published to Edinburgh Scholarship Online: September 2020

DOI: 10.3366/edinburgh/9781474460682.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 24 July 2021

Introduction

Introduction

Chapter:
(p.1) Introduction
Source:
Consuming Images
Author(s):

Gary D. Rhodes

Robert Singer

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9781474460682.003.0001

“The best TV commercials create a

tremendously vivid sense of mood, of a

complex presentation of something.”1

—Stanley Kubrick in 1987

In 1897, while employed at the Edison Studios, William Heise created one of the earliest filmed commercials, Admiral Cigarette (Fig. I.1). Heise, a director and (mostly) cinematographer of such Edison moving pictures as ...

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