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Cinema and Soft PowerConfiguring the National and Transnational in Geo-politics$
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Stephanie Dennison and Rachel Dwyer

Print publication date: 2020

Print ISBN-13: 9781474456272

Published to Edinburgh Scholarship Online: January 2022

DOI: 10.3366/edinburgh/9781474456272.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 23 May 2022

The Limits of Hollywood as an Instrument of Chinese Public Diplomacy and Soft Power

The Limits of Hollywood as an Instrument of Chinese Public Diplomacy and Soft Power

Chapter:
(p.95) Chapter 5 The Limits of Hollywood as an Instrument of Chinese Public Diplomacy and Soft Power
Source:
Cinema and Soft Power
Author(s):

Chris Homewood

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9781474456272.003.0006

This chapter considers China’s use of film to build its soft power in the West. In recent years, the Chinese film market has grown (and seemingly continues to grow) at an exponential rate, and this remarkable turn of events has enabled China to co-opt Hollywood as an adjunct soft power asset. Keen to deepen its penetration of China’s now highly lucrative market, the Hollywood majors are adopting a more ecumenical understanding of geopolitical space and proffering affirmative images of China’s role in world affairs. This chapter considers the depth and scope of this understanding and its articulation on screen. It argues that the positively framed understanding of China and its place in the world faces mounting competition from other Western sources of China information, few of which seem to share Hollywood’s affirmative stance.

Keywords:   Public Diplomacy, China, Hollywood, Soft Power, Strategic narratives, South Park

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