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Film Reboots$
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Daniel Herbert and Constantine Verevis

Print publication date: 2020

Print ISBN-13: 9781474451369

Published to Edinburgh Scholarship Online: May 2021

DOI: 10.3366/edinburgh/9781474451369.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 23 May 2022

Understanding Twin Peaks: The Return as a ‘Film Reboot’ via Anti-Franchise Discourses Within Media Franchising

Understanding Twin Peaks: The Return as a ‘Film Reboot’ via Anti-Franchise Discourses Within Media Franchising

Chapter:
(p.97) Chapter 6 Understanding Twin Peaks: The Return as a ‘Film Reboot’ via Anti-Franchise Discourses Within Media Franchising
Source:
Film Reboots
Author(s):

Matt Hills

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9781474451369.003.0007

This chapter argues for the status of t Twin Peaks: The Return as film reboot. Drawing upon Derek Johnson’s work on franchising, Hills explores the extent to which The Return is positioned via ‘anti-franchising’ discourses at the very same time that it is contradicted by a logic of franchising. Outlining David Lynch’s discursive ownership of the eighteen-part ‘movie’, Hills writes that The Return offers up a ‘twin challenge’: an imperative to interpret it as an auteurist anti-franchise but one that simultaneously invests in the brand reinvigoration of conventional franchising.

Keywords:   Film reboots, television reboots, Twin Peaks, David Lynch, media franchises

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