Understanding Twin Peaks: The Return as a ‘Film Reboot’ via Anti-Franchise Discourses Within Media Franchising
Understanding Twin Peaks: The Return as a ‘Film Reboot’ via Anti-Franchise Discourses Within Media Franchising
This chapter argues for the status of t Twin Peaks: The Return as film reboot. Drawing upon Derek Johnson’s work on franchising, Hills explores the extent to which The Return is positioned via ‘anti-franchising’ discourses at the very same time that it is contradicted by a logic of franchising. Outlining David Lynch’s discursive ownership of the eighteen-part ‘movie’, Hills writes that The Return offers up a ‘twin challenge’: an imperative to interpret it as an auteurist anti-franchise but one that simultaneously invests in the brand reinvigoration of conventional franchising.
Keywords: Film reboots, television reboots, Twin Peaks, David Lynch, media franchises
Edinburgh Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
Please, subscribe or login to access full text content.
If you think you should have access to this title, please contact your librarian.
To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.
