This chapter tracks the dominant trends of the twenty-first-century ghost. It argues that Sadako, the techno-onryō from Ringu (1998), has proved a model that would spread in countless ways, cementing the idea of the media ghost in both Asian and western media, sometimes focused on new technology but with a surprising tendency to evoke ‘outdated’ media as haunted/haunting residue. It also discusses the availability of the ghost not only to popular media like reality television and to middlebrow horror films such as those of Blumhouse Pictures, but also to ‘legitimate’ art, like Sarah Water’s The Little Stranger (2007) and works by films like film auteurs like ApichatpongWeerasethakul, Guillermo del Toro and Guy Maddin. It proposes that many of these works provide their own critical commentary on the ghost story itself.
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