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Nordic Film Cultures and Cinemas of Elsewhere$
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Anna Westerstahl Stenport and Arne Lunde

Print publication date: 2019

Print ISBN-13: 9781474438056

Published to Edinburgh Scholarship Online: May 2021

DOI: 10.3366/edinburgh/9781474438056.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 17 September 2021

“Let’s Get a Swede!”: Peter Goldmann, The Beatles, and the Origins of the Music Video

“Let’s Get a Swede!”: Peter Goldmann, The Beatles, and the Origins of the Music Video

(p.76) 6. “Let’s Get a Swede!”: Peter Goldmann, The Beatles, and the Origins of the Music Video
Nordic Film Cultures and Cinemas of Elsewhere

Scott MacKenzie

Edinburgh University Press

This chapter explores how in 1966, Paul McCartney in London met Peter Goldmann, a director at SvT (Sveriges Television AB). McCartney, inspired by recent films by Bergman and Godard, wanted The Beatles’ new promotional films (necessary after the group decided to abandon touring earlier in the year) to be in the emergent art cinema vein. McCartney allegedly told his bandmates (perhaps apocryphally): ‘Let’s get a Swede!’. Goldmann directed in late 1966 and early 1967 the promo films for “Strawberry Fields Forever” and “Penny Lane” (he also went on to direct the promo for “A Day in the Life”). These two promo films are quite probably the two works by a Swedish director seen by more viewers globally than any other. This chapter thus examines the importance of these promo films as precursors to MTV, foregrounding Goldmann’s centrality in the creation and advancement of the music video aesthetic and his importance to its global history.

Keywords:   Beatles, Peter Goldman, Sweden, music video, McCartney, Lennon, experimental

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