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Women, Periodicals and Print Culture in Britain, 1830s-1900sThe Victorian Period$
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Alexis Easley, Clare Gill, and Beth Rodgers

Print publication date: 2019

Print ISBN-13: 9781474433907

Published to Edinburgh Scholarship Online: January 2020

DOI: 10.3366/edinburgh/9781474433907.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 27 November 2020

Women and the Welsh Newspaper Press: The Cambrian News and the Western Mail, 1870–1895

Women and the Welsh Newspaper Press: The Cambrian News and the Western Mail, 1870–1895

Chapter:
(p.84) 6 Women and the Welsh Newspaper Press: The Cambrian News and the Western Mail, 1870–1895
Source:
Women, Periodicals and Print Culture in Britain, 1830s-1900s
Author(s):

Tom O’Malley

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9781474433907.003.0007

Newspapers were an important space for imagining women’s domestic lives. Women’s pages, columns, and advertisements were designed to reach a growing female readership. As Tom O’Malley notes in this chapter, newspapers contributed to separate spheres ideology by depicting women as subordinate to men and by highlighting their roles as wives, daughters, mothers, and consumers in the home. Yet, O’Malley notes, such ‘ideological convention was always under pressure from the heterogeneous content papers were obliged to contain if they were to appeal to the men and women in the locality on whom they depended as purchasers, readers, and advertisers’ (95). Consequently, at the same time that newspapers constructed the angel in the house they also imagined women as litigants, entertainers, labourers, and charity workers—identities that defined women as participants in world outside the home. Newspapers, then, by virtue of their differentiated readerships, dismantled separate spheres ideology at the same time they seemed to confirm it.

Keywords:   Welsh newspapers, women’s pages, advertisements, Cambrian News, Western Mail

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