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The Computer-Animated FilmIndustry, Style and Genre$
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Christopher Holliday

Print publication date: 2018

Print ISBN-13: 9781474427883

Published to Edinburgh Scholarship Online: January 2019

DOI: 10.3366/edinburgh/9781474427883.001.0001

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Introduction

Introduction

Chapter:
(p.1) Introduction
Source:
The Computer-Animated Film
Author(s):

Christopher Holliday

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9781474427883.003.0001

The introduction argues for the significance of the computer-animated film by placing this popular media form within its historical, cultural and critical contexts. It charts the rejuvenation of U.S. animation during the 1990s and the broader market response to Toy Story (1995), as well as identifying the global circulation of computer-animated films by establishing the expansion of the international computer graphics community and rise in CG facilities, divisions and subsidiaries beyond Hollywood. The introduction also unfolds its central argument regarding film genre, expounding the evaluative possibilities made available by genre theory to the close examination of the computer-animated film. The main body of writing surveys the critical contexts that have accounted for the computer-animated film’s scholarly place across a multitude of disciplines. Genre is then innovatively positioned as an enabling tool that brings into relief the terms under which computer-animated films can be held distinct from other forms and styles of animation.

Keywords:   Industry, ideological criticism, genre, Hollywood, studios

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