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Cultivating Extreme Art CinemaText, Paratext and Home Video Culture$
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Simon Hobbs

Print publication date: 2018

Print ISBN-13: 9781474427371

Published to Edinburgh Scholarship Online: May 2019

DOI: 10.3366/edinburgh/9781474427371.001.0001

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Early Extremity on DVD: History, Precursors and Exploitation Auteurs

Early Extremity on DVD: History, Precursors and Exploitation Auteurs

Chapter:
(p.41) Chapter 3 Early Extremity on DVD: History, Precursors and Exploitation Auteurs
Source:
Cultivating Extreme Art Cinema
Author(s):

Simon Hobbs

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9781474427371.003.0003

This chapter uses a historically and geographically mobile approach to map a range of films and filmmakers often absent from discussions of extreme cinema. The chapter starts with an exploration of the extreme works of directors like Luis Buñuel, Ingmar Bergman and Roman Polanski, stressing their importance to the creation of an extreme art aesthetic. The chapter focuses on the paratextuality of these filmmakers, and studies DVD and Blu-ray versions of their more extreme texts. Focusing closely on how exploitation marketing traditions co-exist with their art film counterparts on these objects, the chapter highlights the complexity of extremity’s commercial identity. The chapter takes the same approach to its study of European exploitation cinema. Using home entertainment paratexts to highlight influential films, the chapter investigates companies such as Arrow Video, Vipco, Anchor Bay, BFI and Redemption DVD, paying special attention to their handling of a range of directors, including Lucio Fulci, Dario Argento, and Jean Rollin. The chapter underscores the crucial role exploitation cinema had in shaping extreme art cinema and highlights the contradictory role extremity performs within the commercial sphere.

Keywords:   DVD, Blu-ray, Dario Argento, Luis Buñuel, Ingmar Bergman, Jean Rollin, paratext

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