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The Late-Victorian Little Magazine$
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Koenraad Claes

Print publication date: 2018

Print ISBN-13: 9781474426213

Published to Edinburgh Scholarship Online: May 2019

DOI: 10.3366/edinburgh/9781474426213.001.0001

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Little Excursions Outside the Avant-Garde: the Pageant, the Parade and the Dome

Little Excursions Outside the Avant-Garde: the Pageant, the Parade and the Dome

(p.186) Chapter 6 Little Excursions Outside the Avant-Garde: the Pageant, the Parade and the Dome
The Late-Victorian Little Magazine

Koenraad Claes

Edinburgh University Press

Publicity for the British Fin-de-Siècle avant-garde peaked around the middle of the 1890s with the appearance of the Yellow Book and the Savoy (see Chapter 4), but even afterwards its integrated design aesthetic continued to exert an explicit influence. Significantly, it can be discerned in a number of periodicals that feature similar content and many of the same contributors as less compromising little magazines, but that had given up on the avant-garde position that these little magazines had so insistently claimed. Chapter 6 shows how the coterie responsible for the small-scale Dial (see Chapter 3) moved on to broadly marketed publications such as the Pageant (1896–97) and the children’s gift book Parade (1897) that both imported into the Aestheticist format aspects of the decidedly mainstream gift book genre, or the Dome (1897–1900) that presented itself as an insider’s alternative to the most commercially successful art magazines of its period. All three publications relativised the former vanguardist strategy of their producers through their contents as well as through their presentation, and even questioned the validity of the purist doctrines that only a few years before were deemed essential, including that of the Total Work of Art.

Keywords:   avant-garde, Pageant, Parade, gift books, Dome, art magazines

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