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Buying your Self on the Internet – Wrap Contracts and Personal Genomics - Edinburgh Scholarship Online
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Buying your Self on the Internet: Wrap Contracts and Personal Genomics

Andelka M. Phillips


The personal genomics industry (aka direct-to-consumer genetic testing) has created a market for genetic tests as consumer services. This has taken genetic testing out of the clinic and into people’s homes. The industry is diverse offering tests for various health conditions and ancestry, as well as more dubious tests, such as ‘peace of mind’ paternity, ‘infidelity’ (or surreptitious testing), child talent, and even matchmaking. It is growing rapidly, but at present many tests are not standardized and the industry has not been subject to specific regulation. As with many other Internet based i ... More

Keywords: Personal genomics, wrap contracts, direct-to-consumer genetic testing, clickwrap contract, browse wrap contract, privacy, data protection, privacy policy

Bibliographic Information

Print publication date: 2019 Print ISBN-13: 9781474422598
Published to Edinburgh Scholarship Online: May 2020 DOI:10.3366/edinburgh/9781474422598.001.0001


Affiliations are at time of print publication.

Andelka M. Phillips, author
University of Waikato