- Title Pages
- List of Figures and Plates
- Introduction: Women and the Birth of Periodical Culture
-
Part I Learning for the Ladies -
1 Periodicals and the Problem of Women’s Learning -
2 Discontinuous Reading and Miscellaneous Instruction for British Ladies -
3 Constructing Women’s History in the Lady’s Museum -
4 Vindications and Reflections: The Lady’s Magazine during the Revolution Controversy (1789–1795) -
Part II The Poetics of Periodicals -
5 Dunton and Singer after the Athenian Mercury: Two Plots of Platonic Love -
6 Women’s Poetry in the Magazines -
7 ‘A lasting wreath of various hue’: Hannah Cowley, the Della Cruscan Affair, and the Medium of the Periodical Poem -
8 The Lady’s Poetical Magazine and the Fashioning of Women’s Literary Space -
Part III Periodicals Nationally and Internationally -
9 Protesting the Exclusivity of the Public Sphere: Delarivier Manley’s Examiner -
10 ‘A moral paper! And how do you expect to get money by it?’: Lady Mary Wortley Montagu and Journalism -
11 Eliza Haywood’s Periodicals in Wartime -
12 German Women’s Writing in British Magazines, 1760–1820 -
13 Travel Writing and Mediation in the Lady’s Magazine: Charting ‘the meridian of female reading’ -
Part IV Print Media and Print Culture -
14 ‘[L]et a girl read’: Periodicals and Women’s Literary Canon Formation -
15 Reviewing Women: Women Reviewers on Women Novelists -
16 Reviewing Femininity: Gender and Genre in the Late Eighteenth- and Early Nineteenth-Century Periodical Press -
17 ‘Full of pretty stories’: Fiction in the Lady’s Magazine (1770–1832) -
18 ‘This Lady is Descended from a Good Family’: Women and Biography in British Magazines, 1770–1798 -
19 Suitable Reading Material: Fandom and Female Pleasure in Women’s Engagement with Romantic Periodicals -
Part V Theorising the Periodical in Text and Practice -
20 The Ladies Mercury -
21 John Dunton’s Ladies Mercury and the Eighteenth-Century Female Subject -
22 Frances Brooke, Editor, and the Making of the Old Maid (1755–1756) -
23 Eyes that Eagerly ‘Bear the Steady Ray of Reason’: Eidolon as Activist in Charlotte Lennox’s Lady’s Museum -
24 ‘[T]o cherish Female ingenuity, and to conduce to Female improvement’: The Birth of the Woman’s Magazine -
25 The Woman behind the Man behind the World: Mary Wells and the Feminisation of the Late Eighteenth-Century Newspaper -
Part VI Fashion, Theatre, and Celebrity -
26 Advertising Women: Gender and the Vendor in the Print Culture of the Medical Marketplace, 1660–1830 -
27 Theatrical, Periodical, Authorial: Frances Brooke’s Old Maid (1755–1756) -
28 Fast Fashion: Style, Text, and Image in Late Eighteenth-Century Women’s Periodicals -
29 Magazine Miniatures: Portraits of Actresses, Princesses, and Queens in Late Eighteenth-Century Periodicals -
30 Fashioning Consumers: Ackermann’s Repository of Arts and the Cultivation of the Female Consumer - Appendix
- Notes on Contributors
- Index
Fashioning Consumers: Ackermann’s Repository of Arts and the Cultivation of the Female Consumer
Fashioning Consumers: Ackermann’s Repository of Arts and the Cultivation of the Female Consumer
- Chapter:
- (p.474) 30 Fashioning Consumers: Ackermann’s Repository of Arts and the Cultivation of the Female Consumer
- Source:
- Women's Periodicals and Print Culture in Britain, 1690-1820s
- Author(s):
Serena Dyer
- Publisher:
- Edinburgh University Press
Serena Dyer argues that the Anglo-German Rudolph Ackermann’s Repository of Arts, Literature, Commerce, Manufactures, Fashions, and Politics (1809–29) provides evidence of a decisive and conscious acknowledgement of the power of print to promote commerce and to establish the figure of the female consumer. In part through the fashion plate, periodicals were an indispensable tool for female readers looking to hone their economic skills and make spending decisions as responsible British subjects. Although it had wide interests, the Repository stands out for its patriotic promotion of British manufacture, prominently promoted through a series of woodcuts celebrating British manufacture and industry that framed actual fabric samples. Instead of simply encouraging a blind, novelty-based desire for the latest items, women’s periodicals such as the Repository acted to provide women with market knowledge, and to keep them commercially active. The women’s periodical aimed to mould women into urbane, economically dynamic, market-aware, discerning, and knowledgeable consumers.
Keywords: Repository of Arts, Rudolph Ackermann, fabric samples, female consumers, fashion plates, patriotic consumption
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- Title Pages
- List of Figures and Plates
- Introduction: Women and the Birth of Periodical Culture
-
Part I Learning for the Ladies -
1 Periodicals and the Problem of Women’s Learning -
2 Discontinuous Reading and Miscellaneous Instruction for British Ladies -
3 Constructing Women’s History in the Lady’s Museum -
4 Vindications and Reflections: The Lady’s Magazine during the Revolution Controversy (1789–1795) -
Part II The Poetics of Periodicals -
5 Dunton and Singer after the Athenian Mercury: Two Plots of Platonic Love -
6 Women’s Poetry in the Magazines -
7 ‘A lasting wreath of various hue’: Hannah Cowley, the Della Cruscan Affair, and the Medium of the Periodical Poem -
8 The Lady’s Poetical Magazine and the Fashioning of Women’s Literary Space -
Part III Periodicals Nationally and Internationally -
9 Protesting the Exclusivity of the Public Sphere: Delarivier Manley’s Examiner -
10 ‘A moral paper! And how do you expect to get money by it?’: Lady Mary Wortley Montagu and Journalism -
11 Eliza Haywood’s Periodicals in Wartime -
12 German Women’s Writing in British Magazines, 1760–1820 -
13 Travel Writing and Mediation in the Lady’s Magazine: Charting ‘the meridian of female reading’ -
Part IV Print Media and Print Culture -
14 ‘[L]et a girl read’: Periodicals and Women’s Literary Canon Formation -
15 Reviewing Women: Women Reviewers on Women Novelists -
16 Reviewing Femininity: Gender and Genre in the Late Eighteenth- and Early Nineteenth-Century Periodical Press -
17 ‘Full of pretty stories’: Fiction in the Lady’s Magazine (1770–1832) -
18 ‘This Lady is Descended from a Good Family’: Women and Biography in British Magazines, 1770–1798 -
19 Suitable Reading Material: Fandom and Female Pleasure in Women’s Engagement with Romantic Periodicals -
Part V Theorising the Periodical in Text and Practice -
20 The Ladies Mercury -
21 John Dunton’s Ladies Mercury and the Eighteenth-Century Female Subject -
22 Frances Brooke, Editor, and the Making of the Old Maid (1755–1756) -
23 Eyes that Eagerly ‘Bear the Steady Ray of Reason’: Eidolon as Activist in Charlotte Lennox’s Lady’s Museum -
24 ‘[T]o cherish Female ingenuity, and to conduce to Female improvement’: The Birth of the Woman’s Magazine -
25 The Woman behind the Man behind the World: Mary Wells and the Feminisation of the Late Eighteenth-Century Newspaper -
Part VI Fashion, Theatre, and Celebrity -
26 Advertising Women: Gender and the Vendor in the Print Culture of the Medical Marketplace, 1660–1830 -
27 Theatrical, Periodical, Authorial: Frances Brooke’s Old Maid (1755–1756) -
28 Fast Fashion: Style, Text, and Image in Late Eighteenth-Century Women’s Periodicals -
29 Magazine Miniatures: Portraits of Actresses, Princesses, and Queens in Late Eighteenth-Century Periodicals -
30 Fashioning Consumers: Ackermann’s Repository of Arts and the Cultivation of the Female Consumer - Appendix
- Notes on Contributors
- Index
