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Women's Periodicals and Print Culture in Britain, 1690-1820sThe Long Eighteenth Century$
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Jennie Batchelor and Manushag N. Powell

Print publication date: 2018

Print ISBN-13: 9781474419659

Published to Edinburgh Scholarship Online: September 2018

DOI: 10.3366/edinburgh/9781474419659.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 22 September 2021

Fast Fashion: Style, Text, and Image in Late Eighteenth-Century Women’s Periodicals

Fast Fashion: Style, Text, and Image in Late Eighteenth-Century Women’s Periodicals

Chapter:
(p.440) 28 Fast Fashion: Style, Text, and Image in Late Eighteenth-Century Women’s Periodicals
Source:
Women's Periodicals and Print Culture in Britain, 1690-1820s
Author(s):

Chloe Wigston Smith

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9781474419659.003.0029

Chloe Wigston Smith’s essay examines the innovative changes in fashion journalism in the later eighteenth century initiated by TheLady’s Magazine’s (1770–1832). Through its fold-out embroidery patterns, fashion plates, coverage of royal birthday celebrations and early forms of fashion journalism, the Lady’s circulated knowledge about particular trends and styles, ranging from reticules and caps to colours, silhouettes, shoes. Smith contends that the Lady’s fashion coverage modelled an early form of ‘fast fashion’, in which detailed textual descriptions and fashion plates that showed full figures, and sometimes the front and back of costumes, provided minute guides to style. In a period in which most middling and elite clothes were bespoke, fashion journalism in publications including the Lady’s, the Gallery of Fashion (1794–1803) and La Belle Assemblée (1806-32), Smith concludes, placed the agency of style in the hands of readers and contributed to the democratization of style.

Keywords:   Lady’s Magazine, Gallery of Fashion, La Belle Assemblée, embroidery, patterns, fashion, fashion plates, journalism, style

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