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Women's Periodicals and Print Culture in Britain, 1690-1820sThe Long Eighteenth Century$
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Jennie Batchelor and Manushag N. Powell

Print publication date: 2018

Print ISBN-13: 9781474419659

Published to Edinburgh Scholarship Online: September 2018

DOI: 10.3366/edinburgh/9781474419659.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 22 September 2021

The Ladies Mercury

The Ladies Mercury

(p.315) 20 The Ladies Mercury
Women's Periodicals and Print Culture in Britain, 1690-1820s

Nicola Parsons

Edinburgh University Press

Nicola Parsons’ essay explores at length importance of the Ladies Mercury (1693), the first periodical addressed specifically to women, insisting upon its independence from Dunton’s Athenian Mercury (1690–7) that was its inspiration. Soliciting queries from both female and male readers on all matters of particular interest to women, the paper devoted equal space to readers’ questions as to its own advice, giving pride of place not just to women but to those who find their interests interesting. It also frequently differs from the Athenian: in Parsons’ reading, the Ladies Mercury emerges as an alternative, and not a lesser offshoot, of Dunton’s famous paper. The Ladies Mercury thus establishes the rising interest in a feminocentric epistolary practice in the periodical press, and expands the space available to serious treatments of suchcrucial matters as private life, domesticity, and courtship.

Keywords:   Ladies Mercury, Athenian Mercury, John Dunton, women writers, epistolary periodicals, marriage, courtship, queries

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