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The Franchise EraManaging Media in the Digital Economy$
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James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber

Print publication date: 2019

Print ISBN-13: 9781474419222

Published to Edinburgh Scholarship Online: January 2020

DOI: 10.3366/edinburgh/9781474419222.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 01 April 2020

Network Streaming: TV Broadcasters in the Digital Space

Network Streaming: TV Broadcasters in the Digital Space

Chapter:
(p.209) 10. Network Streaming: TV Broadcasters in the Digital Space
Source:
The Franchise Era
Author(s):

Monica Sandler

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9781474419222.003.0010

Monica Sandler focuses on subscription video on demand services, using the case study of Comcast NBCUniversal’s failed SeeSo platform. Her essay examines how television networks themselves can cultivate a franchise identity for themselves by expanding their brand into emerging formats. The essay questions how old media incumbents like NBC can compete against big data-based entertainment companies like Netflix and Amazon.

Keywords:   Comcast NBCUniversal, SeeSo, Streaming services, Netflix, Amazon, SVOD, Media franchise

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