TV Brand-Casting, Svod, and Ott at Comcast and Disney
TV Brand-Casting, Svod, and Ott at Comcast and Disney
Jennifer Gillan’s chapter looks at how television sitcoms have become another promotional arm by which parent companies prop up their franchises. She considers how sitcoms can play a part in what she calls ‘transmedia marketing circuits,’ looking specifically at the content-as-promotion strategies connected to Black-ish (ABC, 2014-Present) and Parks and Recreation (NBC, 2009-2015). The essay demonstrates that, with the rapid spread of subscription video on demand services that are either directly owned by or are supplied with content from the studios, television content is but one group of repurposable and reusable assets in massive, integrated platforms.
Keywords: NBC, ABC, Streaming services, Black-ish, Parks and Recreation, Brand-casting, SVOD, Media franchise
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