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The Franchise EraManaging Media in the Digital Economy$
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The Franchise Era: Managing Media in the Digital Economy

James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber

Print publication date: 2019

Print ISBN-13: 9781474419222

Published to Edinburgh Scholarship Online: January 2020

DOI: 10.3366/edinburgh/9781474419222.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 29 November 2021

Ghostly Boundaries: Transnational Tensions and Adapting Animation in the Ghost In The Shell Franchise

Ghostly Boundaries: Transnational Tensions and Adapting Animation in the Ghost In The Shell Franchise

Chapter:
(p.141) 7. Ghostly Boundaries: Transnational Tensions and Adapting Animation in the Ghost In The Shell Franchise
Source:
The Franchise Era
Author(s):

Brian Ruh

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9781474419222.003.0007

Brian Ruh’s essay analyzes the representational politics in the Japanese-originated Ghost in the Shell franchise (1989-Present). Media franchises continue to struggle with representation, both in front of the camera (e.g., the marginalization of LGBTQ characters in franchise films) and behind it (e.g., a lack of female directors on franchise projects). As Ruh explains, Rupert Sanders’s 2017 American, live-action Ghost in the Shell adaptation sparked a controversy in representation after casting Scarlett Johansson in the lead role of Motoko Kusanagi.

Keywords:   Ghost in the Shell, Franchise, Japan, Representation, Animation, Adaptation, Media franchise

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