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The Franchise EraManaging Media in the Digital Economy$
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The Franchise Era: Managing Media in the Digital Economy

James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber

Print publication date: 2019

Print ISBN-13: 9781474419222

Published to Edinburgh Scholarship Online: January 2020

DOI: 10.3366/edinburgh/9781474419222.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 28 March 2020

“Now They’re Playing with Power!”: Nintendo’s Classics and Franchise Legacy Management

“Now They’re Playing with Power!”: Nintendo’s Classics and Franchise Legacy Management

Chapter:
(p.105) 5. “Now They’re Playing with Power!”: Nintendo’s Classics and Franchise Legacy Management
Source:
The Franchise Era
Author(s):

Matthew Thomas Payne

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9781474419222.003.0005

Matthew Thomas Payne’s chapter considers the role of franchise management through video games. He uses the case study of Nintendo’s NES and SNES micro-consoles. His essay posits that franchises can refer to both software and hardware, as the built-in games on Nintendo’s mini-consoles function as a form of franchise management and corporate canonizing by privileging certain video game texts over others.

Keywords:   Nintendo, Video games, Canonization, NES, SNES, Franchise management, Media franchise

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