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The Franchise EraManaging Media in the Digital Economy$
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James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber

Print publication date: 2019

Print ISBN-13: 9781474419222

Published to Edinburgh Scholarship Online: January 2020

DOI: 10.3366/edinburgh/9781474419222.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 26 May 2020

Evil Spawn or Good Business? New Line Cinema, Critters, and Film Franchising at the Margins

Evil Spawn or Good Business? New Line Cinema, Critters, and Film Franchising at the Margins

Chapter:
(p.52) 3. Evil Spawn or Good Business? New Line Cinema, Critters, and Film Franchising at the Margins
Source:
The Franchise Era
Author(s):

Daniel Herbert

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9781474419222.003.0003

Daniel Herbert presents a historical examination of New Line Cinema’s Critters (1986-Present) franchise. The essay looks at the role that home video early on played in the development of media franchises and also explains the centrality of Critters and other franchises to the development of New Line itself. The essay provides an example of franchise management from the industry’s margins.

Keywords:   Critters, Media franchise, Home video, Management, New Line Cinema

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