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The Franchise EraManaging Media in the Digital Economy$
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James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber

Print publication date: 2019

Print ISBN-13: 9781474419222

Published to Edinburgh Scholarship Online: January 2020

DOI: 10.3366/edinburgh/9781474419222.001.0001

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The (Im)Perfect Organism: Dissecting the Alien Media Franchise

The (Im)Perfect Organism: Dissecting the Alien Media Franchise

(p.31) 2. The (Im)Perfect Organism: Dissecting the Alien Media Franchise
The Franchise Era

James Fleury

Stephen Mamber

Edinburgh University Press

This essay works toward a definition of the media franchise and uses the Alien franchise (1979-Present) to consider how digital technologies have influenced a shift in franchise management from multimedia to transmedia. The Alien franchise illustrates how the transition from multimedia to transmedia has brought new demands, such as stricter continuity among texts, stronger collaboration between licensors and licensees, and regular engagement with fans. The authors argue that Hollywood’s turn from multimedia replication to transmedia expansion has led to conflicts of textual continuity, creative ownership, and public relations within the Alien franchise. The chapter dissects these conflicts through the video game Aliens: Colonial Marines (Sega, 2013) as a case study of media franchise mismanagement.

Keywords:   Media franchise, Alien franchise, Aliens: Colonial Marines, Sega, Video games, Transmedia, Multimedia

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