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The Franchise Era – Managing Media in the Digital Economy - Edinburgh Scholarship Online
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The Franchise Era: Managing Media in the Digital Economy

James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber


As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. Over a series of essays by a range of international scholars, this edited collection argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution, and marketing of franchises as a historical form of media-making. In particular, the essays analyze the complex industrial practice of managing franchises across interconnected online platforms with a global scope, presenting a network of scholarly texts that critical ... More

Keywords: Media franchise, Hollywood, Silicon Valley, Digital, Franchise management

Bibliographic Information

Print publication date: 2019 Print ISBN-13: 9781474419222
Published to Edinburgh Scholarship Online: January 2020 DOI:10.3366/edinburgh/9781474419222.001.0001


Affiliations are at time of print publication.

James Fleury, editor

Bryan Hikari Hartzheim, editor
Waseda University

Stephen Mamber, editor

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1. Introduction: The Franchise Era

James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber

Part I The Franchise: Defining and Historicizing

Part II Video Games: Software, Hardware, and Space

Part III Animation: Adaptation Across Nations, Industries, and Platforms

Part IV Television: New Directions for a Legacy Medium

Part V Emergent Platforms: Possible Futures for the Media Franchise

End Matter