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Women's Periodicals and Print Culture in Britain, 1918-1939The Interwar Period$
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Catherine Clay, Maria DiCenzo, Barbara Green, and Fiona Hackney

Print publication date: 2018

Print ISBN-13: 9781474412537

Published to Edinburgh Scholarship Online: September 2018

DOI: 10.3366/edinburgh/9781474412537.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 24 September 2021

Woman’s Outlook 1919–39: An Educational Space for Co-operative Women

Woman’s Outlook 1919–39: An Educational Space for Co-operative Women

(p.421) 27 Woman’s Outlook 1919–39: An Educational Space for Co-operative Women
Women's Periodicals and Print Culture in Britain, 1918-1939

Natalie Bradbury

Edinburgh University Press

WOMAN’S OUTLOOK was first published in 1919 as a magazine for the women of the co-operative movement. Despite extensive scholarship on the Women’s Co-operative Guild (WCG), both within the organisation and in relation to the British women’s movement, this publication has received only limited attention. This chapter examines Woman’s Outlook as part of the interwar co-operative women’s movement, arguing that it functioned at a variety of levels to bring women together into a co-operative community. Woman’s Outlook represented a group of women who were not captured in other publications, and who shared particular concerns as working class women committed to co-operative ideas and trading. While it promoted the co-operative movement more widely, within the movement it served as a means of sharing information with and from its readers on effective home management (thereby responding to women’s immediate lives and needs) and aimed to extend women’s interests beyond the home. In these ways, it proved both educational and aspirational, expanding women’s horizons at a time when opportunities for women were changing, by showing what other women had and could achieve. The most sustained analysis of Woman’s Outlook to date is Rachel Ritchie’s study of Woman’s Outlook and Home and Country, the magazine produced by the Women’s Institute (WI). While Ritchie focuses on the 1950s, the goal here is to revisit Woman’s Outlook and its place in informing and educating a community of co-operative women from its inception in the interwar years.

Keywords:   women’s periodicals, women’s magazines, interwar, British, feminism, women readers, modernism, fashion, domestic magazines, popular magazines

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