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Women's Periodicals and Print Culture in Britain, 1918-1939The Interwar Period$
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Catherine Clay, Maria DiCenzo, Barbara Green, and Fiona Hackney

Print publication date: 2018

Print ISBN-13: 9781474412537

Published to Edinburgh Scholarship Online: September 2018

DOI: 10.3366/edinburgh/9781474412537.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 28 September 2021

Modern Housecraft? Women’s Pages in the National Daily Press

Modern Housecraft? Women’s Pages in the National Daily Press

(p.225) 14 Modern Housecraft? Women’s Pages in the National Daily Press
Women's Periodicals and Print Culture in Britain, 1918-1939

Adrian Bingham

Edinburgh University Press

This chapter examines the evolution of newspaper women’s pages – spaces designed to entice female readers with features and advice columns on fashion, cookery and domestic life – in the national daily press after 1918. The first section examines how the market leaders, the Daily Mail and the Daily Express, modernized and repackaged the traditional content of these pages for a new generation widely deemed to be more independent, demanding and discriminating. The second half explores how three left-of-centre newspapers–the trade-union supporting Daily Herald, the liberal Manchester Guardian, and the Communist Daily Worker–tried to reimagine the women’s pages and domestic life, moving beyond the usual feminine stereotypes. Although none of these titles was entirely successful, the Manchester Guardian set out a model that would provide a lasting and significant space for moderate feminist perspectives across the twentieth century.

Keywords:   newspaper, press, women's pages, housewifery, fashion, domestic life, advice columns, Manchester Guardian

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