Jump to ContentJump to Main Navigation
Women's Periodicals and Print Culture in Britain, 1918-1939The Interwar Period$
Users without a subscription are not able to see the full content.

Catherine Clay, Maria DiCenzo, Barbara Green, and Fiona Hackney

Print publication date: 2018

Print ISBN-13: 9781474412537

Published to Edinburgh Scholarship Online: September 2018

DOI: 10.3366/edinburgh/9781474412537.001.0001

Show Summary Details
Page of

PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 21 September 2021

‘Eve Goes Synthetic’: Modernising Feminine Beauty, Renegotiating Masculinity in Britannia and Eve

‘Eve Goes Synthetic’: Modernising Feminine Beauty, Renegotiating Masculinity in Britannia and Eve

Chapter:
(p.139) 9 ‘Eve Goes Synthetic’: Modernising Feminine Beauty, Renegotiating Masculinity in Britannia and Eve
Source:
Women's Periodicals and Print Culture in Britain, 1918-1939
Author(s):

Ilya Parkins

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9781474412537.003.0012

This chapter offers a close reading of the work of male writers on feminine beauty in Britannia and Eve, examining how authorial voice functions to make the masculine subject fully present in the magazine even where it is ostensibly marginal; men become the absent presence. The chapter considers these textual representations of feminine beauty against the visual field of the magazine, which, as would be expected, consists almost entirely of images of women: the present presence. It considers the mutually reinforcing effects of the feminization of visual spectacle and the masculinization of text, and how this formal tension might both shape and echo the arguments about women’s beauty being made by male journalists in the magazine.

Keywords:   beauty, spectacle, text, visual, Britannia and Eve, magazine, journalists, feminization, feminine

Edinburgh Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.