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Women's Periodicals and Print Culture in Britain, 1918-1939The Interwar Period$
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Catherine Clay, Maria DiCenzo, Barbara Green, and Fiona Hackney

Print publication date: 2018

Print ISBN-13: 9781474412537

Published to Edinburgh Scholarship Online: September 2018

DOI: 10.3366/edinburgh/9781474412537.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 21 September 2021

Now and Forever? Fashion Magazines and the Temporality of the Interwar Period

Now and Forever? Fashion Magazines and the Temporality of the Interwar Period

Chapter:
(p.124) 8 Now and Forever? Fashion Magazines and the Temporality of the Interwar Period
Source:
Women's Periodicals and Print Culture in Britain, 1918-1939
Author(s):

Elizabeth M. Sheehan

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9781474412537.003.0011

This chapter examines the relationship between the temporalities of periodicals and of fashion as they shape fashion magazines of the early interwar period. While periodicals are often associated with the standarisation of time, Sheehan argues that representations of fashion in the initial issues of Eve and British Vogue draw out, complicate, and exemplify the multiple temporalities that periodicals imagined, managed, and enacted. Analyzing texts and images from these leading magazines and drawing upon theories of fashion and periodicals, Sheehan shows how Eve and Vogue teach readers to read time as it inheres in texts and garments. In doing so, these fashion magazines establish themselves as key tools for navigating the shifting terrain of gender, sexuality, politics, and nation in the interwar period.

Keywords:   fashion, time, temporality, Vogue, Eve, garments, interwar, gender, sexuality, fashion magazines

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