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Women's Periodicals and Print Culture in Britain, 1918-1939The Interwar Period$
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Catherine Clay, Maria DiCenzo, Barbara Green, and Fiona Hackney

Print publication date: 2018

Print ISBN-13: 9781474412537

Published to Edinburgh Scholarship Online: September 2018

DOI: 10.3366/edinburgh/9781474412537.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 21 September 2021

‘Tricks of Aspect and the Varied Gifts of Daylight’: Representations of Books and Reading in Interwar Women’s Periodicals

‘Tricks of Aspect and the Varied Gifts of Daylight’: Representations of Books and Reading in Interwar Women’s Periodicals

Chapter:
(p.14) 1 ‘Tricks of Aspect and the Varied Gifts of Daylight’: Representations of Books and Reading in Interwar Women’s Periodicals
Source:
Women's Periodicals and Print Culture in Britain, 1918-1939
Author(s):

Claire Battershill

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9781474412537.003.0003

This chapter explores representations of books and readers in a variety of interwar periodicals. As Elizabeth Dickens suggests, in the interwar period, the book trade and the periodical press ‘often worked together, providing content, ideas, and promotion for each other’ (2011: 165). This chapter positions itself, therefore, at the intersection of publishing history and periodical studies. Focusing particularly on regular book review columns and advertisements for books and bookshelves this chapter illuminates the ways in which different kinds of interwar publishers and authors targeted female readerships. Drawing on a variety of kinds of periodicals, from feminist magazines like Time and Tide, to political periodicals like Everywoman, to domestic magazines like Good Housekeeping, the chapter shows the ways in which books were advertised by publishers, recommended by reviewers, and displayed as objects that can both indicate and form taste.

Keywords:   Everywoman, Good Housekeeping, books, female readerships, bookshelves, publishers, advertisements, book review, taste

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