This chapter introduces concept of the ‘incurable-image’: a species of images that throws us into clinical, ethical and pedagogical struggle. A limit to both ethnographic and curatorial practice, this struggle is symptomatically devalued, concealed, and discouraged by what can be called our ‘states of curation’. The chapter considers three lessons that can be learned from the work of the incurable-image and shows how concept-work and conceptual art gradually emerge as anthropology's incurable-images. It also examines the opening sequence from Rubén Gámez's experimental ethnographic film La Fórmula Secreta: Coca Cola en Las Venas (1965), which provides us with an incurable-image and an intriguing point of intrusion into the diseased body politic of the post-Mexican condition, as well as the autopsies and modalities of intrusion celebrated by the curatorial platforms it has affinities with.
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