From ‘Sustainability’ to ‘Competitive Industry’
From ‘Sustainability’ to ‘Competitive Industry’
Although from the moment the Film Council was set up, it was clear that the intention was to found an organisation focused on bringing ‘sustainability’ to the British film industry, the Council gradually retreated from this term in favour of a wider set of priorities and the way in which it articulated its mission also gradually shifted. Drawing on a wealth of original interviews with senior politicians, film executives, independent producers, industry experts and leading filmmakers, this chapter examines the key players, forces and assumptions which drove the Film Council’s agenda, how the weighting of priorities shifted over time and why the Council’s sense of mission changed over its lifetime.
Keywords: Sustainability in the film industry, Organisational adaptation, Film Support Remit, Organisational Strategic Planning, Film policy objectives, Quangos and organisational governance
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