Jump to ContentJump to Main Navigation
Extreme AsiaThe Rise of Cult Cinema from the Far East$
Users without a subscription are not able to see the full content.

Daniel Martin

Print publication date: 2015

Print ISBN-13: 9780748697458

Published to Edinburgh Scholarship Online: January 2019

DOI: 10.3366/edinburgh/9780748697458.001.0001

Show Summary Details
Page of

PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 13 October 2019

Courting Controversy: Hype, Scandal and Fukasaku Kinji’S Battle Royale

Courting Controversy: Hype, Scandal and Fukasaku Kinji’S Battle Royale

(p.71) Chapter 3 Courting Controversy: Hype, Scandal and Fukasaku Kinji’S Battle Royale
Extreme Asia

Daniel Martin

Edinburgh University Press

This chapter focuses on the last of Tartan Film’s theatrical releases before the official adoption of the Asia Extreme brand: the scandalous Japanese action film Battle Royale (Kinji Fukasaku, 2000). From initial censorship concerns about the film in its native Japan, Tartan’s publicity department capitalised on Orientalist fears of the East to take advantage of the film’s ‘dangerous’ status and its potential to create outrage. Analysis traces the film’s controversy from the hysterical reaction to the film’s release in Japan, where it was associated with youth violence and triggered a parliamentary debate, to Tartan’s aggressive marketing campaign in the UK, which formed a symbiotic relationship with the film’s sensationalist status in both journalistic and critical press articles. Various factors affecting the film’s British reception will be examined, including the troubling timing of the film’s release, just three days after the 9/11 terrorist attacks in America. This chapter includes a comprehensive timeline of multimedia releases, demonstrating the cultural impact and earning potential of the Battle Royale franchise in Japan and the UK.

Keywords:   Battle Royale (2000), Japanese cinema, Fukasaku, Kinji, critical reception, film marketing, censorship, Orientalism, multimedia formats, 9/11 terrorist attacks

Edinburgh Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.