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Extreme Asia – The Rise of Cult Cinema from the Far East | Edinburgh Scholarship Online
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Extreme Asia: The Rise of Cult Cinema from the Far East

Daniel Martin


This book explains and analyses the unprecedented rise in visibility of ‘cult’ Asian cinema in the UK, especially between the years 2000 and 2005. Considering multiple factors behind the cultural, critical and economic success of Asia cinema in the West, this book focuses specifically on the hugely influential and pioneering (if deeply problematic) Tartan Films (formerly Metro-Tartan) Asia Extreme brand. This book is structured as a series of case studies, examining different films, filmmakers and distribution events in order to sketch an historical overview of this developing film cycle, payi ... More

Keywords: Asia Extreme brand, Tartan Films/Metro-Tartan, film marketing, critical reception, Orientalism, Japanese cinema, Hong Kong cinema, South Korean cinema, horror, cult cinema

Bibliographic Information

Print publication date: 2015 Print ISBN-13: 9780748697458
Published to Edinburgh Scholarship Online: January 2019 DOI:10.3366/edinburgh/9780748697458.001.0001


Affiliations are at time of print publication.

Daniel Martin, author
Associate Professor of Film Studies at the Korea Advanced Institute of Science and Technology (KAIST)