The Scottish Press Account: Narratives of the Independence Referendum and its Aftermath
The Scottish Press Account: Narratives of the Independence Referendum and its Aftermath
This chapter adopts a partly theoretical approach to analysis of the discourse of Scottish press narratives on independence, focusing particularly on editorial coverage and detailing accounts from five daily morning and five Sunday titles. The approach utilizes Greimas’s work on narrative semiotics, and considers tropes in Scottish press accounts such as The Quest for Change and The Quest for Independence. In this manner the analysis finds consistent underlying meanings in the press narratives it examines, but likewise discovers coherence associated with the ‘change’ model, with increased devolution apparently seen by both press and public as a safer route to change than independence.
Keywords: Scottish press, Greimas, narrative semiotics, political narrative
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