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Bollywood and PostmodernismPopular Indian Cinema in the 21st Century$
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Neelam Sidhar Wright

Print publication date: 2015

Print ISBN-13: 9780748696345

Published to Edinburgh Scholarship Online: September 2017

DOI: 10.3366/edinburgh/9780748696345.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 06 April 2020

Postmodernism and India

Postmodernism and India

Chapter:
(p.63) Chapter 4 Postmodernism and India
Source:
Bollywood and Postmodernism
Author(s):

Neelam Sidhar Wright

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9780748696345.003.0004

This chapter examines how the Indian film industry has taken a postmodern turn after the millennium as a response to Bollywood's increased global exchanges and commercialisation. It first considers the postmodern presence in contemporary Indian cinema by observing the film industry's geographical site of production in two of India's most prominent celluloid cities: Delhi and Mumbai. It then explores postmodern shifts in contemporary Bollywood and the concept of postmodernism within a global context by reviewing selected critical writing which has previously attempted to relate the concept to both Western and Eastern cinemas. It also analyses the issue of legitimacy wih respect to the relationship between contemporary Bollywood cinema and postmodern art concerns.

Keywords:   postmodernism, Indian film industry, postmodern turn, Bollywood, commercialisation, Indian cinema, contemporary Bollywood cinema, legitimacy, postmodern art

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