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Bollywood and PostmodernismPopular Indian Cinema in the 21st Century$
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Neelam Sidhar Wright

Print publication date: 2015

Print ISBN-13: 9780748696345

Published to Edinburgh Scholarship Online: September 2017

DOI: 10.3366/edinburgh/9780748696345.001.0001

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Introduction: The Bollywood Eclipse

Introduction: The Bollywood Eclipse

Chapter 1 Introduction: The Bollywood Eclipse
Bollywood and Postmodernism

Neelam Sidhar Wright

Edinburgh University Press

This book examines changes in Bollywood's film production during the twenty-first century, and particularly after its economic liberalisation, giving rise to a ‘New Bollywood’. It shows how the Indian cinema has acquired evidently postmodern qualities and explains what postmodernism means in the context of Bollywood cinema. It also considers what postmodernism tells us about the change and function of Bollywood film language after the twenty-first century. The book describes Bollywood's ‘postmodern turn’ as a form of transformation that reworks or revisits previous aesthetic trends in order to produce a radically different aesthetic. ‘New Bollywood’ refers to contemporary films characterised by a strong postmodern aesthetic style which was not as present in the 1990s. This introductory chapter discusses the meaning of ‘contemporary Bollywood’, postmodernism as a means of reading and interpreting films, and the structure of the book.

Keywords:   postmodernism, Bollywood, New Bollywood cinema, Indian cinema, postmodernism, contemporary films, aesthetic style, contemporary Bollywood, film production

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