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Special Affects – Cinema, Animation and the Translation of Consumer Culture - Edinburgh Scholarship Online
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Special Affects: Cinema, Animation and the Translation of Consumer Culture

Eric S. Jenkins


Special Affects retells the history of the emergence of classical Hollywood cinema and Disney animation from the perspective of affect theory. It argues that these media enabled new modes of perception that sparked special affects such as the astonishment of early cinema, the marvel of early animation, the fantastic in classical cinema, and wonder in classical Disney. These special affects become mined by culture industries and translated into modes of consumerism and consumer ideology, as represented here by different versions of the American Dream narrative. This retelling of media history c ... More

Keywords: Affect, Mode, Classical Cinema, Animation, Disney, Consumer Culture, The American Dream, Translation, Gilles Deleuze, Walter Benjamin

Bibliographic Information

Print publication date: 2014 Print ISBN-13: 9780748695478
Published to Edinburgh Scholarship Online: May 2015 DOI:10.3366/edinburgh/9780748695478.001.0001


Affiliations are at time of print publication.

Eric S. Jenkins, author
University of Cincinnati