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Off to the PicturesCinemagoing, Women's Writing and Movie Culture in Interwar Britain$
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Lisa Stead

Print publication date: 2016

Print ISBN-13: 9780748694884

Published to Edinburgh Scholarship Online: May 2018

DOI: 10.3366/edinburgh/9780748694884.001.0001

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Screen Fantasies: Tie-ins and the Short Story

Screen Fantasies: Tie-ins and the Short Story

(p.32) Chapter 2 Screen Fantasies: Tie-ins and the Short Story
Off to the Pictures

Lisa Stead

Edinburgh University Press

This chapter explores short-story film fictions, tie-ins fan magazines stories and novelettes. It considers how they addressed and represented female spectators, particularly through the genre of romance. Such stories offered a range of different forms of screen fantasy that encouraged an active, intermedial readership. Film magazines in particular provided platforms for consuming fiction in which women were exposed to a diversity of forms of female representations, within the fictions themselves but also within the wider context of the reading material. Offering female readers escapist and aspirational models of womanhood through romance and adventure genre tropes, the tie-in short story constitutes a textual element that cannot be read in isolation from the intermedial framework of the magazine as a whole. Fiction was one tool amidst a range of content across the magazine articulating ideas and images of modern femininity. Magazine content created star images through representations of cosmetics, dress, domestic labour and public and private life, in advertising, interviews and images. The chapter will argue that varied models of womanhood could be tried out and tested through fictional forms positioned amidst these intersecting discourses, positing female identities as a form of masquerade, tied to the image of the female star.

Keywords:   fan magazines, short stories, novelettes, women’s writing, intermediality, adaptation, femininity, modernity, stardom, masquerade

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