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From Film Practice to Data ProcessProduction Aesthetics and Representational Practices of a Film Industry in Transition$
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Sarah Atkinson

Print publication date: 2018

Print ISBN-13: 9780748693580

Published to Edinburgh Scholarship Online: September 2018

DOI: 10.3366/edinburgh/9780748693580.001.0001

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Digital Film Production Space

Digital Film Production Space

(p.106) Chapter 4 Digital Film Production Space
From Film Practice to Data Process

Sarah Atkinson

Edinburgh University Press

This chapter disentangles the deeply ingrained celluloid practices of digital film production. Through the examination of embodied practices, onset processes and protocols, including considerations of filmmaking iconography in hardware design, software and interface aesthetics. The origins of the often perplexing film and celluloid skeuomorphs are also traced. The chapter considers the reasons for the persistence of these practices which conversely seek to simultaneously erase the analogue whilst at the same time mask the use of the digital medium. In its close textual examination of Digital Film Production Space, the chapter includes detailed considerations of the attendant ‘production apparatus’ of Ginger & Rosa (which is the same apparatus used by the film industry in a diversity of national contexts) and the manifestation of the film in digital and virtual representations – proposing a ‘Production Aesthetic’ which visually characterizes the making of the film. The chapter includes a consideration of ‘celluloid pedagogies’, and how the various practitioners on Ginger & Rosa learned their crafts, and how they describe them through material practices and tactile experience.

Keywords:   Digital film, Digital film production, Onset protocols, Film camera, Filmmaking iconography, Interface aesthetics, Celluloid practices, Production apparatus, Production Aesthetic, Celluloid pedagogies, Skeuomorphs

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