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American Postfeminist CinemaWomen, Romance and Contemporary Culture$
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Michele Schreiber

Print publication date: 2014

Print ISBN-13: 9780748693368

Published to Edinburgh Scholarship Online: September 2014

DOI: 10.3366/edinburgh/9780748693368.001.0001

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. Pragmatism Vs. Sentimentality

. Pragmatism Vs. Sentimentality

Amelioration in the Postfeminist Cycle

(p.55) 2. Pragmatism Vs. Sentimentality
American Postfeminist Cinema

Michele Schreiber

Edinburgh University Press

Chapter Two considers one of the most fundamental and recurring concerns of the contemporary cultural landscape and that is the interaction between, and blurring of, ideas of reality and ideas of fiction or fantasy. Nowhere is this more prominent than in the postfeminist romance cycle’s intertextuality and its invocation of pre-existing texts, ideas and viewing habits. This chapter’s case studies examine how contemporary ideas of romance that begin or end in postfeminist romance films—such as You’ve Got Mail (Ephron, 1998), Must Love Dogs (Goldberg, 2005), The Jane Austen Book Club (Swicord, 2007), and He’s Just Not That Into You (Kwapis, 2009)—have become transmedia discourses that take life and feed into media as disparate as Jane Austen novels, YouTube videos, chick lit, self-help books, and internet dating commercials. The chapter explores the degree to which fiction is now interspersed into the “real” and “real” into fiction that it is becoming increasingly difficult to tell where one begins and the other ends and to decipher how thepragmatism of feminist politics can coexist with the sentimentality of romantic discourses.

Keywords:   film, intertextuality, transmedia, courtship, self-help, chick lit, Jane Austen

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