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The Stylistics of Professional Discourse$
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Martin Solly

Print publication date: 2015

Print ISBN-13: 9780748691692

Published to Edinburgh Scholarship Online: September 2016

DOI: 10.3366/edinburgh/9780748691692.001.0001

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Stylistics, pedagogy and professional discourse

Stylistics, pedagogy and professional discourse

(p.114) Chapter 7 Stylistics, pedagogy and professional discourse
The Stylistics of Professional Discourse

Martin Solly

Edinburgh University Press

This chapter focuses on the relationship between pedagogy and stylistics and examines the role of stylistics as a pedagogical approach. Indeed, alongside its descriptive role, enabling both native and non-native speakers to understand how and why language is deployed in certain ways in certain contexts, stylistic analysis also has a significant pedagogical role in the teaching of both language and literature, which has long been recognised and recently reaffirmed. The chapter suggests that as well as offering highly motivating content for classroom teaching, a knowledge of stylistics also provides the scaffolding necessary to prepare students (and outsiders) for successful participation in professional discourse communities at both an academic and a professional level. The chapter also presents some of the tools of stylistics, as well as a case study of how stylistic appropriateness plays a fundamental role in both the linguistic and legal success of trademarks.

Keywords:   pedagogical approach, motivation, mediation, scaffolding, tools of stylistics, successful trademarks

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