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The Stylistics of Professional Discourse$
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Martin Solly

Print publication date: 2015

Print ISBN-13: 9780748691692

Published to Edinburgh Scholarship Online: September 2016

DOI: 10.3366/edinburgh/9780748691692.001.0001

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Stylistics, globalisation and the new technologies

Stylistics, globalisation and the new technologies

(p.99) Chapter 6 Stylistics, globalisation and the new technologies
The Stylistics of Professional Discourse

Martin Solly

Edinburgh University Press

This chapter looks at the impact of some of the technological innovations on the communicative practices of professional communities and genres, in the light of the new developments in the age of globalization and the growing expansion of English, from a socioeconomic and sociolinguistic perspective as well as a technological one. The new technological affordances are extremely innovative and have a major impact on the discourse of professional communities, but they also proliferate rapidly and can be generically unstable. The chapter refers to examples drawn from the professional domains examined in the previous chapters (thus medicine, law and education), also with the aim of showing some of their stylistic features. It also looks at the discourse of a number of multimodal texts and blogs in order to examine their stylistic choices and to see how they are affected by the technological innovations and affordances.

Keywords:   new technological affordances, innovative communicative practices, generic instability, multimodal texts, blogs

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