Selling the Splat Pack: The DVD Revolution and the American Horror Film
Mark Bernard
Abstract
This book explores the role of the DVD market in the growth of ultraviolent horror in the 2000s and assesses how the emergence of the market changed cultural and industrial attitudes to horror films and film ratings. Focusing on the films of the Splat Pack (a group made up of film makers such as Eli Roth, Rob Zombie, James Wan, and Alexandre Aja), it argues that brutal American horror movies (such as the Saw and Hostel films) were products of, rather than reactions to, film industry policy. The book includes an overview of the history of the American horror film from an industry studies perspe ... More
This book explores the role of the DVD market in the growth of ultraviolent horror in the 2000s and assesses how the emergence of the market changed cultural and industrial attitudes to horror films and film ratings. Focusing on the films of the Splat Pack (a group made up of film makers such as Eli Roth, Rob Zombie, James Wan, and Alexandre Aja), it argues that brutal American horror movies (such as the Saw and Hostel films) were products of, rather than reactions to, film industry policy. The book includes an overview of the history of the American horror film from an industry studies perspective, an analysis of how the DVD market influenced the production of American horror films, and an examination of the films made by Splat Pack members.
Keywords:
horror films,
Splat Pack,
DVD market,
film industry,
Eli Roth,
Rob Zombie,
James Wan,
Alexandre Aja,
Saw,
Hostel
Bibliographic Information
| Print publication date: 2014 |
Print ISBN-13: 9780748685493 |
| Published to Edinburgh Scholarship Online: September 2015 |
DOI:10.3366/edinburgh/9780748685493.001.0001 |
