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Selling the Splat PackThe DVD Revolution and the American Horror Film$
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Mark Bernard

Print publication date: 2014

Print ISBN-13: 9780748685493

Published to Edinburgh Scholarship Online: September 2015

DOI: 10.3366/edinburgh/9780748685493.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 17 September 2021

The ‘White Trash’ World of Rob Zombie

The ‘White Trash’ World of Rob Zombie

Class, Collecting and Slumming Spectators

(p.119) 6. The ‘White Trash’ World of Rob Zombie
Selling the Splat Pack

Mark Bernard

Edinburgh University Press

This chapter examines how Splat Pack director Rob Zombie utilises extra text to dramatise and narrativise the making of his horror films — that is, to collapse the ‘fiction’ of the film's narrative with the ‘reality’ of the film's making into one supertext that encompasses ‘the story of the film’. It suggests that Zombie's films are preoccupied with monstrous denizens from the underclass attacking the middle class, and that they are seemingly subversive because of the ways in which Zombie sympathetically depicts his ‘white-trash’ monsters and does not offer the middle class any redemption. The ‘white trash’ stereotype in popular media serves to demean white people from lower economic strata by portraying them as ‘poor, dirty, drunken, criminally minded, and sexually perverse people’. However, the chapter shows that the oppositionality of Zombie's films is complicated by how it is presented on the DVD platform, and argues that Zombie's films-on-DVD and how they focus on the acting process foreground the fluidity of identity and the ultimate instability of class.

Keywords:   Splat Pack, Rob Zombie, horror films, underclass, middle class, white trash, DVD

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