Jump to ContentJump to Main Navigation
Selling the Splat PackThe DVD Revolution and the American Horror Film$
Users without a subscription are not able to see the full content.

Mark Bernard

Print publication date: 2014

Print ISBN-13: 9780748685493

Published to Edinburgh Scholarship Online: September 2015

DOI: 10.3366/edinburgh/9780748685493.001.0001

Show Summary Details
Page of

PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 25 September 2021

Introducing the Splat Pack

Introducing the Splat Pack

(p.13) 1. Introducing the Splat Pack
Selling the Splat Pack

Mark Bernard

Edinburgh University Press

This chapter introduces the reader to the Splat Pack, a group of contemporary horror film-makers such as Eli Roth, Rob Zombie, Neil Marshall, and Alexandre Aja. It examines how mainstream media hyped the Splat Packers, citing articles — including the one written by Alan Jones for the April 2006 issue of the British film magazine Total Film — that portrayed them as independent, subversive film-makers who operate outside the Hollywood mainstream. One of the ways in which journalists — and the Splat Packers themselves — construct the group's image of oppositional outsiderdom is by likening them to past horror directors like George Romero and Wes Craven from the 1960s and 1970s, the so-called ‘Golden Age’ of subversive American horror films. This chapter suggests that the media hype heralding the Splat Pack's arrival offers an intriguing glimpse into how notions of independence, outsider status, and claims of subversion are used to sell films and the personalities of their directors.

Keywords:   American horror films, Splat Pack, horror film-makers, Eli Roth, Rob Zombie, Neil Marshall, Hollywood, directors, Alexandre Aja, subversion

Edinburgh Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.