Jump to ContentJump to Main Navigation
Writing for The New YorkerCritical Essays on an American Periodical$
Users without a subscription are not able to see the full content.

Fiona Green

Print publication date: 2015

Print ISBN-13: 9780748682492

Published to Edinburgh Scholarship Online: January 2018

DOI: 10.3366/edinburgh/9780748682492.001.0001

Show Summary Details
Page of

PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 07 July 2022

Marianne Moore and the Hidden Persuaders

Marianne Moore and the Hidden Persuaders

(p.58) Chapter 3 Marianne Moore and the Hidden Persuaders
Writing for The New Yorker

Fiona Green

Edinburgh University Press

This chapter analyses the ‘Ford Motor Correspondence’ along with the characterization of the poet Marianne Moore. It asks whether the poet is as remote from the modern world as the letters indicate, or if she is the savvy performer of a Chaplinesque dance through the cog wheels of midcentury consumerism. In bringing out certain continuities between modernist Moore — sometime contributor to and editor of The Dial — and ‘preposterous’ Moore — one time naming consultant at Ford marketing, the chapter offers a close up on the complex relations between modernist poetry, the commercial sphere, and periodical culture in the first half of the twentieth century. This analysis brings the Ford letters into correspondence with the elements of style that are everywhere felt, yet nowhere seen, in The New Yorker, and which serve as the magazine's most enduring self promotional device.

Keywords:   Marianne Moore, Ford Motor Correspondence, consumerism, modernist poetry, periodical culture, The New Yorker, The Dial

Edinburgh Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.