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The Russian Language Outside the NationSpeakers and Identities$
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Lara Ryazanova-Clarke

Print publication date: 2014

Print ISBN-13: 9780748668458

Published to Edinburgh Scholarship Online: January 2015

DOI: 10.3366/edinburgh/9780748668458.001.0001

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Russian with an Accent

Russian with an Accent

Globalisation and the Post-Soviet Imaginary

(p.249) Chapter 10 Russian with an Accent
The Russian Language Outside the Nation

Lara Ryazanova-Clarke

Edinburgh University Press

The chapter rounds up the book’s discussion of global Russian by addressing the question of how the notion is construed from the metropolis. It focuses on the use of the Russian language a soft power and, combining Appadurai’s notion of the cultural flow with a discourse-analytical perspective, it investigates post-Soviet reintegration meaning construction. Attention is drawn to the case study of the multimodal discourses produced by the Russian-based transnational broadcasting corporation Mir which beams its russophone cultural products to the post-Soviet states. Discursive tools and strategies are pinpointed that are employed to construct the sense of homogeneity of the post-Soviet space. The study identifies a number of knowledge frames that are involved in the construction of the integrational semantics and agues that these appear to be conflicting and fluid, concluding that in the symbolic struggle over the post-Soviet imagination the success of Mir is far from being a forgone conclusion.

Keywords:   Global Russian, post-Soviet, transnational, media, discourse, soft power

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